Here are some good examples from real-life case studies:. Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated. The more you can avoid corporate jargon in your case studies, the better. In addition to making them more natural and approachable, this will also allow non-customers to approach your case study without being intimidated away by overly complicated case study language.
A case study is not the place to leave out critical data. Instead, write from the beginning to the end and keep it as accurate and chronological as possible. This will help flesh out the entire circumstances surrounding your interaction with the client and allow your readers to understand your impact more effectively. Since a case study is designed, at least in part, for press distribution, it should be outfitted with your contact information and details.
This will allow other companies, customers, and more to contact you regarding the case study, and will help to make the information within it more accessible to other people. This will provide enough information for interested parties to contact you and can help boost the ROI of your case study down the road. Simple things, like using text boxes to pull out key facts, statistics, and quotes, and inputting related graphics and charts can make all of the difference in your case study and should be used liberally to enhance its value and interest.
We can help — our lead designer is familiar with how to take copy and create custom, beautiful designs in Adobe to match! Check out our case study service here. This may mean publishing the case study on your blog, reaching out to relevant publishing platforms, or gating the case study and using it to drive email sign-ups for your company. First, as a blog post: In addition to making your case studies more efficient, this will also help you create the best possible case study and not drive yourself into the ground as you do it.
This should include the following components:. Case studies are an incredibly useful tool and can have a massive positive impact on your content marketing. In addition to helping your customers understand the benefits of your services, case studies also provide an essential platform for new clients to see your products at work, which can be all they need to convert and become brand evangelists. Here are some ways to help you get the opportunity share amazing stories from your customers.
So start talking about your story instead. I think we should do it—it will position your firm as the leader you are, and it definitely looks good for us to be part of your success, too.
Can we make it happen? That way, you remain a thought leader but your competition is in the dark. I thought taking a leading position in this space would help you.
Can I set up an interview with our Write2Market writer? A lead quote or testimonial. Do not repeat in summary form large pieces of factual information from the case. The instructor has read the case and knows what is going on. Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points. Beyond the brief introduction to the company, you must avoid being descriptive; instead, you must be analytical.
Make sure the sections and subsections of your discussion flow logically and smoothly from one to the next. That is, try to build on what has gone before so that the analysis of the case study moves toward a climax. If possible, do a search for more information on what has happened to the company in subsequent years. Following are sources of information for performing this search:.
The World Wide Web is the place to start your research. Compact disk sources such as Lotus One Source and InfoTrac provide an amazing amount of good information, including summaries of recent articles written on specific companies that you can then access in the library.
Simply reading the titles gives an indication of what has been happening in the company. Fortune, BusinessWeek, and Forbes have many articles on companies featured in most cases.
Be sure to look at this journal. Sometimes instructors hand out questions for each case to help you in your analysis.
Business case studies can have a massive impact on your marketing, done right.. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients.
A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. To see an annotated sample of a Case Study Analysis, click here.
The business case is developed during the early stages of a project; skipping or racing through the stages described in "How to Write a Business Case: 4 Steps to a Perfect Business Case Template" is a recipe for failure. How to Write a Business Case Study 1. Determine the case study's objective and format. All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives and .
Case studies are the short story of the business world. You could say a case study is a portrait of a profitable relationship between your company and a customer. A case study is a task, which aims to teach the student how to analyze the causes and consequences of an event or activity by creating its role model. Such assignments show how complexities may influence various decisions and that is what makes case .