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What is a Case Study? Definition and Method

Examples & Samples of Case Study

❶Ask permission from a client. In the technological world of the 21 st century, it is important for the company to allow more site based management for its facilities.

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Having subjects fill out a questionnaire is a common example of obtrusive research. Subjects know they are being studied, so their behavior will change, but this is a quick and sometimes the only way to gain certain information. Extensive notes during observation will be vital when you are compiling your final report. In some case studies, it may be appropriate to ask the participant to record experiences in a diary. Depending on the total length of your case study, you might hold an interview weekly, once every month or two, or just once or twice a year.

Begin with the interview questions you prepared in the planning phase, then iterate to dig deeper into the topic: Describe meaning — ask the participant what the experience means to them, or what "life lessons" they take from it. Ask what mental and emotional associations they have with the subject of your study, whether it's a medical condition, an event, or another topic.

A case study may feel less data-driven than a medical trial or a scientific experiment, but attention to rigor and valid methodology remains vital. If you find yourself drawn to studying a participant on one extreme end of the spectrum, set aside time to observe a more "typical" participant as well. Any sources you cite should be thoroughly checked for reliability. Collect all of your data and analyze it. After reading and referring back to your original bullet points, you may find that the data reacts in a surprising manner.

You need to pull your information together and focus it before writing case studies, especially if your research was performed in intervals across months or years. If you are working with more than one person you will want to assign sections for completion together to make sure your case study will flow.

For example, one person may be in charge of making charts of the data you gathered, while other people will each write an analysis of one of your bullet points you are trying to answer. Write your final case study report. Based on the research questions you designed and the type of case study you conducted, this may be a descriptive report, an analytic argument grounded in a specific case, or a suggested direction for further research or projects.

Include your most relevant observations and interviews in the case study itself, and consider attaching additional data such as full interviews as an appendix for readers to refer to. If writing a case study for a non-academic audience, consider using a narrative form, describing the events that occurred during your case study in chronological order. Minimize your use of jargon. Ask permission from a client. A marketing case study describes a "success story" between a business and a client.

Ideally, the client has recently interacted with your business, and is enthusiastic about contributing a positive message. Choose a client close to your target audience, if possible. A typical marketing case study begins by describing the client's problems and background. It then rapidly moves on to describe how your company strategically approached these problems, and succeeded in fixing them to a high standard.

Finish by describing how you can apply similar solutions across the industry. The entire case study should divide into about three to five sections. If your target audience wouldn't immediately identify with your client's problem, start with a more general intro describing that type of problem in the industry.

Keep the study readable and powerful. Use bold text and headers to divide the case study into easy-to-read sections. Start each section with short, action sentences and strong verbs. Use numeric examples that demonstrate how effective your solutions were. Make this as clear as possible, using actual numbers instead of or in addition to percentages. For example, an HR department could show impressive retention numbers following a process change, while a marketing team could demonstrate past sales boosts from its service.

Charts and graphs can be great visual tools, but label these with large letters that make the positive meaning obvious to people who aren't used to reading raw data. Solicit quotes or write them yourself.

You'll definitely want to quote positive recommendations from your client. Often, however, the person writing these will not have a marketing background. Ask the client whether you can write the statements for them, although of course the client will sign off on these before publication.

Include photos and other images to make your case study more attractive. One tactic that can work well is to solicit photographs from the client. An amateur digital photograph of the smiling client team can add a genuine touch.

Make your marketing case study widely available. My case study is on the impact of direct marketing and the profitability of Centenary Bank. How can I approach it? Know what you want to find out, what you believe you will find, and what you believe you will not find.

Try making an outline approach to writing your case study. Also, write down what you think about those findings and how you have come to them. If you used calculations or testings for finding a possible solution to a problem, they also need to be thoroughly documented in detail.

This is your advice on what can be done to eliminate, solve, or at least minimize a problem in the case.

There should be recommendations for each problem that you have found out. They can be shaped in the form of plain text or put in a table.

They must be detailed and include not only the solution but also a plan of actions that need to be done to achieve positive results. Each solution should answer the following questions:. Here you summarize your analysis of the case from the perspective of the objectives — both compulsory and desired ones.

Remember to follow the recommendations from your professor regarding your conclusions to the letter, especially when it comes to your original assumptions. Same as with any other academic writing , a case study report needs to be carefully planned before writing.

The plan or the structure of your report will most probably start taking shape in your head as early as the beginning of your investigation. First, make up your preliminary outline with all the sections and subsections. Since this outline is for your use only, it does not necessarily have to be in the format of a list, like with most academic papers that you have to submit. You can make it in any format that you find convenient — for example, a mind map. Then, just sort your notes by adding them to the corresponding sections and subsections.

Creating the outline will help you visualize the order in which you will put the bits of information that you have in your notes.

Mind that this outline does not need to be final, and you are free to change it as your ideas develop. Only when you see that it is finalized, you can translate your outline into the contents page of your case study report. Create a schedule for your writing and follow it strictly. Meticulously plan how much time you can spare on writing and editing your report. Exceed the time limits for each portion of work in case you find some section harder to write than others and need some extra time for them.

It is recommended to begin with the sections about which you feel most confident. Naturally, these will be the sections that are your won to the biggest extent: The auxiliary and secondary sections are the ones to finish with. These are the introduction, reference list, appendices, etc. Your case study report is meant for someone to read it. Therefore, you should always imagine this person or group of people when writing your report. Your at this point, imaginary readership should have the decisive vote over your choice of style, language, and, of course, content.

Clearly, you use different language when speaking, for example, to one person versus when you are talking before an audience of people. So, try your best to think about what the people in your readership need to know, what they want to hear and in what form, etc.

Answering the following questions will help you understand your readership better. For whom is your report written? As we have mentioned before, a case study report is a practical piece of work, meaning that it has practical application. Therefore, your potential readership should be not only your professor but also your fellow-students, as well as other people working in the given field s.

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A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. To see an annotated sample of a Case Study Analysis, click here.

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Case Study Analysis Guidelines Case Study Analysis Guidelines research projects identify the Central Problems and Questions for a case study analysis.. Case Study Analysis due and no idea how to lay it out? Paper Masters can teach you exactly how to write a case study analysis by following the simple guidelines on this page.

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A case study is a task, which aims to teach the student how to analyze the causes and consequences of an event or activity by creating its role model. Such assignments show how complexities may influence various decisions and that is what makes case studies so important. How To Write a Case Study A case study is one of the many kinds of written assignments that you have to face throughout your college years. It is your report about a person, a group of people, a situation or a phenomenon that you are studying.

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Writing case study is an essential part of the university program. It is also one of the hardest assignments for students. It calls for an in-depth research on a particular topic, which requires excellent analytical skills, critical thinking and creativity. A case study paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or .