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25 Advantages and Disadvantages of Qualitative Research

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❶Comparisons can be made and this can lead toward the duplication which may be required, but for the most part, quantitative data is required for circumstances which need statistical representation and that is not part of the qualitative research process. By going through the qualitative research approach, it becomes possible to congregate authentic ideas that can be used for marketing and other creative purposes.

Qualitative Research

What Is the Difference Between Inductive Research and Deductive Research?
Advantages of Qualitative Research
What Are Some Similarities Between Qualitative and Quantitative Research?

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Qualitative research is a general term pertaining to investigative methodologies and techniques described as naturalistic, ethnographic, field, anthropological or observer research. This type of research gives emphasis on the value of looking on variables in their natural setting where they are commonly found.

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Some of the advantages of qualitative research are that it covers issues in great depth and detail, allows for the ability to interact with research subjects, avoids prejudgments and provides data collection based on human experiences.

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The advantages and disadvantages of qualitative research are quite unique. On one hand, you have the perspective of the data that is being collected. On the other hand, you have the techniques of the data collector and their own unique observations that can alter the information in subtle ways. The advantages and disadvantages of qualitative research are described briefly below. Advantages of Qualitative Research The advantages of qualitative research revolve around the use of small groups and the ability to go more in-depth into the human emotions.

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A big advantage of qualitative research is the ability to deeply probe and obtain rich descriptive data about social phenomena through structured interviews, . Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research.