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consumer buying behavior

Situational Factors

❶Social identity factors include culture, sub-culture and reference groups.

3.1 Factors That Influence Consumers’ Buying Behavior

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The absolute most important thing to look for in a Garcinia Cambogia supplement is the purity of the pill. The higher the HCA(hydroxycitric acid) concentration, the more mileage you are going to get out of the supplement. All brands will contain some amount of the extract from the actual fruit, but the amount of the active substance can vary a lot.

There are plenty of fly-by-night products around(pretty much all of the ones in local stores) that only offer a very subpar purity.


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Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or.

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Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for: Buyers reactions to a firms .

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The consumer’s social situation, time factors, the reason for their purchases, and their moods also affect their buying behavior. Your personality describes your disposition as other people see it. Market researchers believe people buy products to enhance how they feel about themselves. Definition of consumer buying behavior: The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer .

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Their buying behaviour is one of the elements you need for a customer profile. Customers base their buying decisions on both rational and emotional reasons. They will look at a category on a rationale basis, eg wanting an accountants’ tax service. The answer lies in the kind of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying.